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La Maison du Bitcoin Rebrands as Coinhouse
Leading cryptoasset investment with new platform, services and visual identity.
Think about modern technologies that have changed our world. Airplanes, electricity, cellphones, the internet… All these breakthroughs had one thing in common: they were born into a world that wasn’t ready for them. When cars were invented, roads were muddy paths designed for horses. In other words, the automobile was destined to fail, until an ecosystem was built to support it.
In 2013, we discovered Bitcoin. Blockchain technology struck us as a new industrial revolution, which would usher in a wave a wave of innovation. But there still remained many hurdles preventing people from understanding and using this technology. Information found online was technical, platforms were difficult to use and shady. We saw that there was a significant need for education and an untapped market opportunity.
In May 2014, we opened a physical space in Paris coined La Maison du Bitcoin (The House of Bitcoin) hoping it would pave the way for Bitcoin’s widespread use. We started democratising Bitcoin within the store where people could find technical and non-technical introductions. We helped our visitors experiment with the technology and were the first in Europe to buy and sell bitcoin both online and offline. No one understood what we were doing, people thought we were crazy. But the “La Maison du Bitcoin” brand helped us to reach the general public and make the case that this technology wasn’t illegal or dangerous, but was in fact transparent, trustful, efficient and decentralised.
How things changed between 2014 and 2018
Our first meetups in 2014 drew no more than 10 people, most of whom were software engineers. Fast forward to 2018, where a single meetup in the town of Nantes gathered more than 200 people, mostly non-techies. Each year, the number of people coming through the door grew. We organised many events attracting more people, more press, and even more institutional actors.